Is this Future Shock?

musings on how technology is changing my business environment

The Foreign & Commonwealth Office – social media experts?

with 4 comments

I’ve just remotely attended a really interesting presentation in London [OK, I attended remotely], by Media Snackers who talked about engaging with the young, through social media and so on.

Couple of things:

The world’s changed, and it’s not turning back

used to be their strapline – but they’re now emphasising

cheaper, quicker, sexier

as what the social media stuff can do. Look at their site to see what they are about.
A couple of the points they raised struck me – the takeup of social media amongst the young is astonishing; they highlighted a Forrester report which segment the social media area into

  • Creators
  • Critics
  • Collectors
  • Joiners
  • Spectators
  • Inactives

and this is segmented by age – with the creatives and critics highly represented in 16-24, with spectators and inactives being preponderantly 50+ (like me!)

perhaps nothing too new for some of us – although there are scary figures about the change in media consumption, but something he said struck a chord. More or less:

… a lot of people seem to be getting into the space; I mean, look at the Foreign & Commonwealth Office – they’re a lot of suits, but they’re on Flickr, on YouTube, on Twitter, they blog… where are you? I mean, c’mon guys…

I thought, that can’t be right, can it?
Hmm…
So, I had a brief look, and found a Flickr, YouTube, Twitter and blog platform presence for the Foreign & Commonwealth Office. It may not be exciting, but it looks like they do have a coherent social media strategy.

What are you doing?

If someone looks for you on Flickr, YouTube, Facebook, or Twitter – what will they find? If they search for a blog presence or social media involvement – what will they see?

If you’re not taking part in the conversation… it will go right on. Without you.

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Written by SteveEllwood

February 5, 2009 at 5:59 pm

4 Responses

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  1. Glad you enjoyed the session and the FCO’s social media activities always is a great illustration/case study ;-)

    Peace

    DK
    MediaSnackers Founder

    DK

    February 5, 2009 at 6:29 pm

  2. What I found interesting from the day, was the completely different approach you can take using SM.

    The Commonwealth Office being not too dissimilar to other major companies we know, have what I can only call a “traditional” approach to SM (if that’s possible!)

    Now take what MediaSnackers are doing in the youth sector and it kind of turns the whole thing up side down, if that makes any kind of sense.

    I found their thoughts on creating a press release completely refreshing, new and exciting, something that many small business would feel completely at home with, if only they knew what was possible.

    Well that’s my take on the day, sorry for the long ramble.

    Cheers!

    Martin

    February 5, 2009 at 7:04 pm

  3. […] The Foreign & Commonwealth Office – social media experts? « Is … […]

  4. […] The Foreign & Commonwealth Office – social media experts? « Is … […]


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