Archive for the ‘social networking’ Category
Back in October, I was reminding people to keep up with their social networks as the recession brought challenges.
While it was hardly prescient, it was brought home to me when my role at work changed; my operating division had what’s called a headcount challenge – basically, they needed less people to run the work – and I was placed in what’s called a transition centre.
Now, for years I’ve worked on an assignment basis – work comes up, I say I’m interested, and if suitable, I get to do the job… which might be for a month, a quarter, or even a year or two. You learn a lot of new skills, get to work with really interesting people and technologies and then move on.
This means moving to a new role is not a surprise, and nor is having to change what I do. Currently, I’ve been asked to manage some folk as they move from one role to another.
Nearly everyone realises as the business environment changes, the work we’re carrying out has to change – and we’ll need to be flexible to do this. What I’m looking forward to is using some tools rather more Enterprise 2.0 than spreadsheets to help people on their journey.
Whatever people like me do to help individuals, their new roles and assignments have to be found by them – and one of the best ways? Through their own networks.
So, I repeat my plea.
Keep up with your social networks.
Image Credit: ruSSeLL hiGGs
I’ve just remotely attended a really interesting presentation in London [OK, I attended remotely], by Media Snackers who talked about engaging with the young, through social media and so on.
Couple of things:
The world’s changed, and it’s not turning back
used to be their strapline – but they’re now emphasising
cheaper, quicker, sexier
as what the social media stuff can do. Look at their site to see what they are about.
A couple of the points they raised struck me – the takeup of social media amongst the young is astonishing; they highlighted a Forrester report which segment the social media area into
and this is segmented by age – with the creatives and critics highly represented in 16-24, with spectators and inactives being preponderantly 50+ (like me!)
perhaps nothing too new for some of us – although there are scary figures about the change in media consumption, but something he said struck a chord. More or less:
… a lot of people seem to be getting into the space; I mean, look at the Foreign & Commonwealth Office – they’re a lot of suits, but they’re on Flickr, on YouTube, on Twitter, they blog… where are you? I mean, c’mon guys…
I thought, that can’t be right, can it?
So, I had a brief look, and found a Flickr, YouTube, Twitter and blog platform presence for the Foreign & Commonwealth Office. It may not be exciting, but it looks like they do have a coherent social media strategy.
What are you doing?
If someone looks for you on Flickr, YouTube, Facebook, or Twitter – what will they find? If they search for a blog presence or social media involvement – what will they see?
If you’re not taking part in the conversation… it will go right on. Without you.
Everyone needs friends and contacts
While we find our way through the next year or two, there are going to be many changes. Orders get cancelled, expenditure is cut, and jobs will go.
If your circumstances change
Change brings opportunity, so accept it is inevitable, and look forward to what it will bring.
Your network is key to finding opportunities, so keep up with your network.
If you stay as you are
You’ll be fortunate, and unusual, but your friends and contacts will need you.
You may be key to them finding opportunity, so keep up with your network.
Change brings uncertainty
In the midst of change, people look for stability. Your tweet, blog post, IM or phone call might be the touch of normality people look for. Don’t stop being a social creature. Keep up with your network.
I was so tempted to have as the previous paragraph:
“Uncertainty brings doubt.
Doubt brings fear
Fear is the path to the dark side. Fear leads to anger. Anger leads to hate . Hate leads to suffering.”
but I thought leading with Yoda
might be a bit much.
I started to write this post in the summer, when someone asked me about social networking. As the weather turned cold, and the heating came on, it’s given me the impetus to publish it.
They were quite dismissive.
“I haven’t time for all that nonsense. What on earth do you waste your time with that for?”
Occasionally, I have trouble articulating what I like about social networking, but on this occasion I came up with a couple of examples.
- As a homeworker, it replaces the chat over the desk, or round the watercooler/coffee machine.
- As an inquisitive guy, it opens windows on new things to learn – from some really bright people in a range of industries… including in my own company.
I then had the bright idea of saying “Of course, it was social networking that fixed my heating…”.
When asked, I said I was leaving the pub after a pint, when I met my neighbour. We were chatting about how things were going, and I said my biggest problem was finding a central heating engineer who could cope with an old solid fuel system. He asked the symptoms, and said he was a boiler technician. I expected a punt for a job, but he said “Ach, it’s no your heating. It’s a jammed radiator valve or two; that’s easy to fix”. We had another beer, and I thought no more about it.
The following day, I was in the garden, fixing a light, and he asked if he could pop in. Less than 10 minutes later, he’d fixed what I thought was a heating problem. No, I didn’t pay for the advice; yes, I did buy him another beer.
Social networking isn’t about the tools or technologies. It’s about the connections you make, and what you do with them.
Remember your real world social networking, too…
Image Credit: Coreyu